Defining Your Offerings
This is where you take over. Tell Zyntro what you sell, and watch SI build the intelligence around it.
While your brand voice, audience segments, and visual preferences were configured during implementation, your Offerings section is where you get hands-on. This is where you define what you sell\u2014your products, services, solutions, programs, and platform features\u2014so that Segmentation Intelligence can position them accurately to the right audiences.
Zyntro calls these "wares." Each ware you define becomes a rich intelligence object: SI generates positioning narratives, audience-specific descriptions, feature breakdowns, counterpoints to objections, and even glossary terms. You provide the seed. Zyntro builds the intelligence.
Before You Begin
- Logged into Zyntro with your credentials
- Brand configuration complete (this should already be done from implementation)
- Knowledge of what you sell: product names, types, who they serve, and basic descriptions
- 15-20 minutes per offering
Steps
Navigate to Offerings
Click Brand in the top navigation, then Offerings. You will see a list of any offerings that have already been started. To add a new offering, click the button to create a new ware. This launches the guided wizard.
Choose the Offering Type
The first screen asks: "What type of offering is this?" You will see options including Service, Product, Solution, Program, Platform Tool, and Platform Features.
Choose the type that best describes what you are defining. A consulting engagement is a Service. A SaaS subscription is a Product. A multi-component package might be a Solution. A training curriculum is a Program. An internal capability like a billing engine or automation builder would be a Platform Tool or Platform Features.
This classification affects how SI frames the offering in communications and positioning.
Name Your Offering
The second screen asks: "What's this offering called?" Enter the name as you want it known. This can include a descriptive subtitle.
For example: "Edge - Versatile Billing Engine" or "Growth Accelerator Program" or "Website Design Service." Use the name your customers would recognize. SI uses this name in communications, so make it clear and professional.
Define Audience Appeal
The third screen asks: "Does this offering appeal differently to different audiences?" If you select Yes, Zyntro shows your defined audience segments and lets you specify how this offering resonates with each one.
This is powerful. A billing engine might solve "administrative overhead" for a solo consultant but solve "multi-client complexity" for an agency. By defining per-segment appeal, you give SI the context to tailor its pitch depending on who it is talking to.
If your offering appeals the same way to everyone, select No and move on.
Add a Description
The fourth screen asks: "Anything else we should know about this offering?" This is a free-text field where you describe the offering in your own words.
Be specific and practical. What does it do? What problem does it solve? What makes it different? What does the customer get? You do not need to write marketing copy\u2014SI will generate that. You need to provide the raw intelligence: facts, capabilities, outcomes, and context.
The more detail you provide here, the richer the content Zyntro generates.
Let Zyntro Build the Intelligence
After you complete the wizard, Zyntro processes your inputs against your brand definition and generates a comprehensive ware profile. This includes:
A positioning narrative with a platform narrative (how it works) and a solutions narrative (why it matters). Feature breakdowns with descriptions, benefits, and emotional triggers. Sub-wares\u2014vertical-specific variants tailored to your audience segments (for example, "Edge Billing for Coaches" and "Edge Billing for Agencies"). Counterpoints that anticipate common objections and provide reframes. A related glossary of terms. Content keywords for SEO and communications.
This is not a template fill-in. Zyntro's AI synthesizes your brand voice, audience segments, and offering description to produce content that is unique to your business. The output for a billing engine serving agencies will sound fundamentally different from the same billing engine serving solo consultants\u2014because SI understands the audience context.
Review and Refine
Review what Zyntro generated. Check the positioning narrative: does it accurately describe the value? Check the features: are any missing or inaccurate? Check the sub-wares: do the vertical-specific variants make sense for your audience segments?
You can edit any generated content. Add features that Zyntro missed. Adjust positioning language that does not feel right. Remove sub-wares for segments you do not serve. The generated content is a starting point\u2014a very good one\u2014but your domain knowledge makes it complete.
Result
With your offerings defined, SI now has the complete picture: your brand voice tells it how to communicate, your audience segments tell it who to communicate with, and your offerings tell it what to communicate about.
Every email, every call script, every website section, every proposal that SI generates or recommends will reference this offering data. When a prospect in the "Agency Owner" segment views your pricing page, SI knows to emphasize multi-client management and project-based billing. When a solo consultant fills out a contact form, SI frames the same product around administrative simplicity and time savings.
This is the intelligence loop in action: brand context plus audience context plus offering context equals personalized, accurate, autonomous communication at scale.
