Opt-outs & Bounces
Managing email opt-outs and bounce handling
Email Analytics and Sender Reputation
What the Analytics & Reputation screen measures, where the numbers come from, and why sender reputation decides whether your email arrives at all.
Email Metrics Explained
Every number and chart on the Analytics & Reputation screen, what it counts, and how it is calculated.
Sender Reputation Thresholds
The exact bounce and spam rate bands behind the reputation banner, and what to do at each level.
Bounces, Complaints and Suppressions
How an address ends up unable to receive your email, what the three suppression reasons mean, and how suppressions keep your CRM in step.
Review Your Opt-out List
Find the addresses that cannot receive your email, filter them by reason, origin and stream, and read what each row is telling you.
Reactivate a Suppressed Contact
Lift a suppression so a contact can receive email again — and understand when you should not, and when you cannot.
Email Analytics Problems
Why the analytics screen is empty, unavailable, or showing numbers that seem to disagree with each other.
