Types of Mandates
Overall brand, ware-specific, audience segment, contact status, entity status, and channel mandates
Cadence Mandates
Cadence mandates control when and how often SI communicates with contacts — defining triggers, step sequences, channel rotation, max touch limits, sto...
Communication Flow Mandates
Communication Flow mandates shape how SI speaks — controlling tone, message structure, opening and closing patterns, CTA style, and interaction behavi...
Hard Facts Mandates
Hard Facts mandates establish non-negotiable truths about your brand, capabilities, pricing, or limitations that SI must always respect and never cont...
Prohibition Mandates
Prohibition mandates create strict guardrails for SI — defining claims it must never make, topics it must avoid, and actions it must never take, with ...
Objection Handling Mandates
Objection Handling mandates equip SI with structured responses to common pushback — defining detection signals, core concerns, and approved response s...
Comparative Mandates
Comparative mandates define how SI positions your brand and products against competitors — what to emphasize, what language to use, and what compariso...
