Content Plans
Creating, scheduling, and publishing content plans
Content Plans
Content plans are how Zyntro decides what content your business should publish, for whom, and when — built from your offerings and audience segments, ...
Manage Your Production Queue
Queued Assets puts every dated, unproduced piece of content from every plan in one list, with three things you can do to any of them: change the date,...
The Queued Assets Screen Explained
A field-by-field reference for Queued Assets: which assets appear, what the four state counts mean, what each column shows, and precisely what resched...
When a Queued Asset Does Not Produce
An asset that is overdue is usually just waiting, but an asset marked Not queued will never be produced. How to tell the two apart, and what each refu...
How Content Plans Work
A content plan is a researched set of content topics built from either one of your offerings or one of your audience segments, with a keyword, a funne...
Create a Content Plan for an Offering
Build a content plan around a single offering. Zyntro finds every audience segment that offering fits and researches content topics for each of them.
Create a Content Plan for an Audience Segment
Build a content plan around one audience segment, speaking to it through up to five of your offerings — ranked for you by how well each one fits that ...
When a Content Plan Will Not Build
Empty offering pickers, greyed-out offerings, unscored segments and failed build steps — what each one means when you are creating a content plan, and...
Review and Approve a Content Plan
Work through a finished content plan: read the projections, filter by funnel stage, inspect each topic's brief, approve or reject it, and select the t...
The Content Plan Screen Explained
A field-by-field reference for the content plan screen: how the traffic and conversion projections are calculated, what each table column means, every...
Schedule a Content Plan
Turn approved topics into dated production slots: set how many assets a week you want, pick a start date, adjust individual dates, and commit the sche...
What Happens After You Schedule a Content Plan
A scheduled plan is a production queue. This explains how Zyntro spreads dates across working days, what it does when a topic comes due, and how quali...
