What Are Artefacts?
Interactive experiences that engage prospects, capture data, and feed SI — all styled to your brand
Artefacts are interactive, single-page experiences you create and share with clients and prospects. Think calculators, assessments, scorecards, dashboards, planners, guides, and even games — each one generated by AI, styled to your brand’s colors and fonts, and designed to deliver standalone value to the person who uses it.
But artefacts are not just content. They are data instruments. Every interaction a visitor has with an artefact — every answer they give, every calculation they run, every assessment they complete — is captured and reported back to Zyntro. When the visitor is an identified contact, that data becomes part of their profile, an engagement signal is logged, and SI gains a richer picture of what that person cares about.
Artefacts live in Library > Artefacts and can be shared via public URL or embedded on any website using an iframe code.
Artefacts- The System Loop
Key Concepts
A self-contained, interactive single-page experience — a calculator, assessment, guide, dashboard, or game — generated by AI and styled to your brand. Shareable via URL or embed code.
A toggle that tells the AI to gather real-world data (market statistics, industry rates, current trends) and weave it into the artefact. Makes the experience credible and current.
A toggle that enables progress persistence. Visitors can leave and come back — their inputs and progress are saved across sessions. Includes a Reset Progress option.
A toggle that tells the AI to naturally weave a specific product or service into the experience. Not a hard sell — the product appears as a relevant solution or recommended next step within the flow.
The moment a visitor finishes the artefact’s core experience — submits their assessment, sees their calculation result, reaches the end of the guide. At completion, a natural-language summary is generated and all captured data flows back to the contact’s profile.
Capabilities
AI-Generated, Brand-Styled
Describe what you want the artefact to do, choose your colors, fonts, and dark/light mode — Zyntro generates the complete interactive experience styled to your brand.
AI-Suggested Ideas
Not sure what to create? Zyntro analyzes your brand context and suggests artefact ideas tailored to your audience and offerings — with titles, descriptions, and recommended settings.
Data Capture & CRM Integration
Every artefact captures interaction data relevant to its type. On completion, data flows back to the contact as profile enrichment and an engagement signal — feeding SI’s personalization.
Embeddable & Shareable
Share via public URL or embed on any website with a single iframe tag. Embed mode provides a clean, chrome-free experience. Pass contact IDs via URL for tracking.
Resource Attachments
Embed Zyntro forms, calendars, or videos directly inside the artefact. A calculator can include a booking link. An assessment can end with a form submission.
SI Integration via Curated Resources
Published artefacts can be added as Curated Resources, making them available to SI as content it can share during engagement. SI selects the most relevant artefact for each contact based on their profile and interests.
How It All Fits Together
Artefacts connect to the Zyntro ecosystem at three points:
Content creation — Artefacts are a new content type alongside blog posts, social media, videos, and email. But unlike passive content (which the contact reads), artefacts are active — the contact *interacts* with them, providing data in the process.
CRM enrichment — When an identified contact completes an artefact, the captured data flows into their profile as enrichment data and an engagement signal is logged. If a prospect completes a "Tool Sprawl Cost Calculator" and enters their current software spend, that data becomes part of their contact profile. SI reads it on the next engagement pass.
SI content arsenal — When you add a published artefact as a Curated Resource, it becomes part of SI’s library of content to share. SI can select a relevant artefact for a specific contact and include a link in an email or micro-conversation. The artefact delivers value (the calculator, the assessment), captures data (the contact’s inputs and results), and returns it to the CRM — all from a single touchpoint.
This cycle — create → share → capture → enrich → engage — is what makes artefacts more than content marketing. They are engagement instruments that generate intelligence.
