What Lens Costs
The charges behind a stream, reading the cost figures, and what the projections assume.
Reference
4 min
What a Stream Costs
Every charge Lens can make, when it applies, and which ones the on-screen estimate does and does not include. The data charges are the largest part of...
Guide
4 min
Reading Your Lens Spend
Where to find what Lens has actually cost you, on the dashboard, the stream list and each stream page — and why the cost per lead stays honest even af...
Concept
4 min
Projected Outcomes and What They Assume
Before activating a stream you can model the funnel out to two years. Four of the rates are yours to set, four are platform estimates, and knowing whi...
