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Creating a Stream

Building an acquisition stream: targeting, data quality, schedule and objective.

Guide 6 min

Creating an Acquisition Stream

Set up a stream that searches for prospects on a schedule: name it, choose a data quality tier, describe who you want, set the qualification standard,...

Reference 3 min

Search Criteria Reference

Every targeting filter available to an acquisition stream, what it matches against, and which ones are worth tightening to control cost.

Concept 3 min

Choosing a Data Quality Tier

Basic, Standard and Premium decide how much is gathered about each lead. The tier changes the price, and it also changes how well qualification can ju...

Guide 4 min

Writing a Targeting Objective

The objective is the text qualification reads to decide whether a lead fits. It drives 41 of the 100 scoring points, so a vague one produces vague sco...

Reference 3 min

The Schedule and End Conditions

When a stream acquires, in which timezone, and how to make it stop — by date, by lead count, or not at all.

Guide 3 min

Previewing Leads Before You Activate

See real people matching your criteria before the stream runs. The search is free, and it is the cheapest way to catch a filter doing something you di...

Guide 4 min

Creating a Feeder Stream

A feeder is a catch-all for good people your narrow streams turned down. It has no criteria and no schedule — just an objective describing what makes ...

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