Mandates
Rules and directives that override or supplement default brand behavior for specific contexts
Understanding Mandates
What mandates are, why they matter, the mandate hierarchy, and how they relate to brand
Types of Mandates
Overall brand, ware-specific, audience segment, contact status, entity status, and channel mandates
Creating Mandates
Defining new mandates, writing effective instructions, and attaching them to targets
Mandates & SI
How mandates influence SI decision making, communication tone, and conflict resolution
Mandate Best Practices
When to use mandates vs updating brand definitions, common patterns, and troubleshooting
