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Review the Narrative Arc

The plan before the page. Changing it at this stage is free.

This is the most valuable step in the whole flow and the easiest to rush past.

Webby has planned your page but not built it. You are looking at the outline: the sections, in order, each with a purpose and a direction for its content. Everything here is editable, and editing it is free.

Once you approve, the page gets built against this plan. Fixing a section afterwards means asking for a rewrite, which is a charged action. Fixing it now means typing in a box.

Steps

Read the strategy first

Above the sections is the thinking behind the plan — why this shape, for this audience, with this emphasis.

Read it before judging the sections. It usually explains a decision that looks wrong at first glance, like opening on a problem rather than on your product.

Go through the sections

Each section shows its number, its title, and the kind of section it is. Expanding one reveals two things: the Purpose, which is what this section has to achieve in the argument, and the Content Direction, which is what it will actually talk about.

There may also be a tone note, and chips showing which of your attached assets will be used here.

Read the purposes as a sequence. That sequence is the argument your page makes, and if it does not convince you in outline it will not convince a visitor in full.

Edit titles and content direction

Section titles are editable in place. Content Direction is a text box — rewrite it to say what the section should cover.

This is where you fix things cheaply. If a section is going to make a claim you cannot support, or skip the objection your prospects always raise, say so here. Be concrete: "lead with the integration story, our buyers have been burned by tools that don't talk to anything" gives Webby something to work with.

Content Direction is the highest-value field on this screen. Vague directions produce generic sections.

Reorder, remove and add sections

Drag a section to move it. The bin removes one. Add Section inserts a new one you describe yourself.

Removing is often the right call. An arc with eight sections where six would do is a page that asks too much of a visitor's attention. Be willing to cut.

Order is argument. Proof before the offer reads as confidence; the offer before proof reads as a sales pitch.

Approve and let it build

Approving starts two passes. First Webby designs the page — the shared visual patterns, the colour rhythm, how the sections relate. Then it writes the sections themselves, which is the longer wait.

You can watch the progress. When it finishes you land in the page editor with a complete draft.

This is the charged part, and the cost was shown before you got here.

Result

A complete draft page, built to a plan you approved, open in the editor. Nothing is published yet.

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