Sequence Cadence Settings
The four settings that decide how often a sequence writes, and when it stops.
An intelligence sequence has no step list, so these four settings are what shape it. They are worth reading before you activate a sequence rather than after — together they decide whether a contact gets three emails over a week or an indefinite stream.
The settings
Maximum emails
number
optional
How many emails this sequence may send to one contact before their enrolment completes. 0 means unlimited — the enrolment keeps going until a reply stops it or you do. Set a number for a nurture with a defined end.
Default: 0 (unlimited)
Default delay
value + unit
optional
How long after one email before the next becomes due, counted from when the last one was sent. Units are minutes, hours, days or weeks. Becoming due is not the same as sending — the contact must also be inside their send window.
Default: 3 days
Reply rule
continue | stop
optional
What a reply from the contact does to their enrolment. Stop ends it, which is usually right when a reply means a human should take over. Continue keeps the cadence running, and the reply becomes part of what the next email is written from.
Default: continue
Quality threshold
number, 50-100
optional
The minimum score a generated email must reach before it may send. Below it, the email is held rather than delivered and the enrolment carries on.
Default: 85
What different combinations produce
| Maximum / delay | What the contact experiences |
|---|---|
| 3 / 3 days | Three emails over about a week, then the enrolment completes. |
| 3 / 1 hour | Three emails in an afternoon, if the send window is wide enough to contain them. A tight window spreads them across days instead. |
| 0 / 1 week | An open-ended weekly nurture that ends only on a reply or when you stop it. |
| 0 / 1 hour | Email every hour the window is open, indefinitely. Almost never what anyone wants — set a maximum. |
Warning: The two defaults compound. A sequence saved without touching these settings sends indefinitely, every three days. Set the maximum deliberately.
