Prerequisites
- Create a Booking Schedule — A schedule to design for
Design the Booking Page
Colours that match your brand, on the page where someone decides whether you look like a real business.
Before You Begin
- A saved booking schedule
- Your brand colours to hand
For a lot of prospects the booking page is the first thing of yours they interact with — often before your website. A default-looking page invites doubt at exactly the wrong moment.
You arrive here after saving a schedule, and you can return any time from the schedule screen.
Steps
Set the page and card colours
The page is built from a small set of colours, and they come in pairs — a background and the text that sits on it:
- Body background and body text — the page behind everything.
- Card background and card text — the panel holding the times.
Keep the contrast within each pair strong. A mid-grey card on a mid-grey page looks considered on a large monitor and becomes unreadable on a phone in daylight.
Set the accent colours
Primary, accent and secondary carry the interactive parts — the selected time, the confirm button, the week arrows.
Your primary brand colour belongs on the confirm action. Resist spreading it everywhere: if everything is branded, nothing stands out, and the one thing a visitor must find is the button that confirms.
Check the form matches
The visitor meets your form immediately after choosing a time, so a branded booking page followed by an unstyled form undoes the work.
Forms carry their own styling. Set the form's style to match this page so the two steps feel like one.
Look at it as a visitor
Open the booking page in a private window, on a phone if you can.
Check that the times are legible, the selected time is obvious, and the confirm button is the most prominent thing on the page. Then book a slot and follow it through to the form — that is the journey your prospect takes, and it is worth walking it yourself once.
Result
The booking page now looks like part of your business rather than part of a tool, and the handover to your form is continuous.
Colours are per schedule, so a schedule meant for a different audience can be styled differently.
Tip: The QR code is worth using. The schedule screen offers the booking page as a scannable code — on a card, a van, a slide or a leaflet, it removes the step where someone has to type an address they will not remember.
