Navigation

Prerequisites

What Verification Changes on a Contact

Every field a verification job or an opt-out writes to, and what it is left at

Verification is mostly a read operation that records what it found. There are two exceptions where it changes something you would act on — a phone number's format, and SMS suppression for a landline — and both are listed below.

The table applies to every route: a bulk job, a selection, a single contact checked from its own page, and a contact checked as it is created. All four write the same fields, and the contact records which route produced the answer.

Opting contacts out from the review list is a separate action with its own set of fields.

What a verification job writes

Field When Set to
Verification notes Every contact that got an answer The provider's answer for that channel, alongside anything already recorded for the other channel
Email verified / Phone verified flag Every contact that got an answer Set when the answer was positive, cleared when it was negative
Primary phone A phone number verified as valid in a different format Its canonical international form. The original is kept in the verification notes
SMS opt-out A carrier identified the number as a landline Set. Never cleared by verification
Do-not-call Never by a verification job Untouched
Auto-engage Never by a verification job Untouched
Consent fields Never Untouched. They record how consent was obtained, which a verification result has nothing to say about

Info: A contact that could not be answered for gets a record of the non-answer and nothing else. Its verified flag is left exactly as it was, because a non-answer is not evidence in either direction.

What the opt-out in the review list writes

Action Fields set
Opt out of email Email opt-out
Opt out of SMS & calls SMS opt-out, and do-not-call
Also turn off auto-engage, with either of the above Auto-engage cleared, counted and reported separately

Warning: The phone opt-out sets do-not-call as well as the SMS opt-out, so it stops calls, not just texts. The button says Opt out of SMS & calls for that reason. If you want to stop only the texting, clear the SMS opt-out field directly on the contact instead.

What reads these fields afterwards

Field Effect once set
Email verified Email sending skips its own pre-send check on this address. An unverified or rejected address is checked on every send, and a rejected one fails that check and is reported as an invalid recipient
Email opt-out No automated email is sent to this contact
SMS opt-out Single SMS sends refuse the contact, and SMS broadcasts exclude them
Do-not-call Calling treats the contact as not to be called
Auto-engage When cleared, automated engagement ignores the contact entirely, on every channel
Verification notes Drives the badges on Manage Contacts and every count in the verification banner

Was this article helpful?

NotebookLM Overviews