What a Stream Costs
Lens charges your wallet as it works, per lead, in several separate pieces. The pieces matter, because they apply at different moments and not all of them depend on a lead being any good.
This page lists every charge, then explains the gap between the estimate shown while you configure a stream and the amount you will actually spend.
Every Lens charge
| Charge | Amount | When it applies | Tiers |
|---|---|---|---|
| Email reveal | $0.25 | When a lead's email address is looked up and verified | All |
| Company enrichment | $0.25 | When the company's headcount, revenue, description and technology stack are gathered | Standard, Premium |
| Intent check | $0.15 | When intent signals are gathered for the lead | Standard, Premium |
| Phone reveal | $1.00 | When a direct phone number is revealed | Premium only |
| Qualification pass | $0.25 | Every time a lead is scored — including leads that end up quarantined, and again each time a lead is moved to another stream | All |
| Lead charge (Basic) | $0.50 | Only when a qualified lead is pushed to your CRM | Basic |
| Lead charge (Standard) | $1.50 | Only when a qualified lead is pushed to your CRM | Standard |
| Lead charge (Premium) | $3.50 | Only when a qualified lead is pushed to your CRM | Premium |
| Objective writing | $1.50 | Each time you use Let Zyntro Suggest to draft a targeting objective | All |
Important: The per-lead price on the three tier cards is the lead charge plus the qualification pass, not the lead charge alone. So the cards read $0.75 for Basic, $1.75 for Standard and $3.75 for Premium. The data charges above are not in that figure.
What the estimate covers
Leads / Month
count
optional
Your leads per day multiplied by the number of active days you selected, times 4.33 weeks. A volume figure, not money.
Daily, Weekly and Monthly Estimate
currency
optional
Leads per day times the tier card price — so the lead charge and the qualification pass. It does not include email reveal, company enrichment, intent signals or phone reveal.
Warning: Because the data charges are excluded, the estimate reads low. On an established account the data charges came to roughly two thirds of all Lens spend — the single largest component — and the true cost per lead acquired ran about one and a half times the tier card price. Treat the on-screen estimate as a floor, not a forecast.
Info: The estimate is also optimistic in the other direction: it applies the lead charge to every lead, when that charge only lands on leads that pass qualification. The two errors do not cancel out — the omitted data charges are much larger than the over-counted lead charges, because data is bought for every lead while the lead charge is paid only for the ones you keep.
What you pay for a lead that never gets contacted
Email reveal
— Charged. The address was found and verified before anything was scored.
Company enrichment and intent signals
— Charged on Standard and Premium. The data was gathered before the score existed.
Phone reveal
— Charged on Premium.
Qualification pass
— Charged. This is the step that decided the lead was not a fit.
Lead charge
— Not charged. It applies only on push to your CRM.
Tip: This is why the targeting criteria matter more than the threshold for controlling spend. A tighter search means fewer wrong people are revealed and enriched in the first place. Raising the threshold only stops the lead charge — by then the data has already been bought and the lead already scored.
What a move costs
| Item | Charged again? |
|---|---|
| Email reveal, enrichment, intent, phone | No. The data travels with the lead |
| Qualification pass | Yes — one per lead, for the new scoring pass |
| Lead charge | Only if the lead now passes and is pushed. It keeps the price of the stream that acquired it, not the destination's |
