Start a New Site
Name the site, set its language, and write the defaults every page falls back on.
Setup opens on General Settings. This screen is about the site as a whole rather than how it looks: what it is called, what language it is written in, and what search engines and social networks should say about it when a page has nothing more specific to offer.
It is also the one screen the wizard will not return you to. Once the site is created, Back takes you through the design steps but stops short of this one. Nothing is lost — everything here is editable afterwards under Site Settings > General — but it is quicker to get it right now.
Before You Begin
- A brand set up in Zyntro — Webby builds against your brand's voice, audience and offering
- Your organisation's contact details, if you want them in your search-engine listing
Steps
Open My Sites and press New Site
Go to Marketing > Webby 9. The dashboard lists any sites you already have. New Site starts the wizard.
If you have a site stuck part-way through setup, its card offers Continue Setup instead — use that rather than starting again.
Name the site
Site Name is for you, not for visitors. It is the label on the dashboard and in the breadcrumb, so it should tell you which site this is at a glance — Main marketing site beats Website.
This is the only required field on the screen.
Set the site language
Site Language picks the language and region your site is written in, from English (US) through to regional variants of Spanish, French, Portuguese, German and others.
This is not a translation setting. It tells browsers and search engines what language your pages are in, which affects how they are indexed and whether a browser offers to translate them.
Write your default title and description
Default Title and Default Description are the fallbacks. A page that has its own title and description uses those; a page that does not falls back to these.
Write them as if they were the entry for your homepage in a list of search results, because that is roughly what they are. The title has room for about 70 characters and the description about 170, and both fields stop you there — so say the important thing first.
Northwind Supply — commercial kitchen equipment, fitted and serviced.Choose a default featured image and a favicon
Default Featured Image is the picture that appears when one of your pages is shared on social media or in a chat. Click the thumbnail to pick from your media, or paste a URL.
Favicon / Touch Icon is the small square icon in a browser tab and on a phone's home screen. A square version of your logo mark is the usual choice — your brand's icon logo, if you have set one, is exactly right here.
Fill in the Organization Schema, if it applies
Organization Schema is collapsed and optional. Opening it reveals your organisation's name, legal name, email, phone, address, founding date and size.
These are published as structured data — a machine-readable description of your business that search engines read to understand who you are. It is what makes a business appear with its address and phone number rather than as a bare link. If you have the details to hand it is worth the two minutes; if not, you can add them later.
Press Continue
The site is created and you move to the design steps. From here the wizard shows a step counter, and Back will move you between the design steps.
If you leave at any point, the site appears on My Sites with Continue Setup on its card and picks up where you stopped.
Result
A site exists, and the wizard moves on to colour. Everything you entered on this screen is now editable under Site Settings > General, and changes there reach the whole site as soon as you save them.
