Prerequisites
- Schedule a Content Plan — The screen that sets these dates
What Happens After You Schedule a Content Plan
A Running plan is a queue of dated jobs. Each one is produced on its date, checked, charged for, and then available to publish.
What It Is
Scheduling does not queue up a single big job. It writes a production date onto each topic individually and moves it to a status of Scheduled. The plan as a whole becomes Running.
From that point every topic is independent. Zyntro checks regularly for topics whose date has arrived and produces one of them. A topic that is not due yet is simply left alone; a topic whose date has already passed is due now. Because one asset is produced at a time, a long queue works through itself over several days rather than all at once.
Producing one topic means several things in sequence: the article itself is written from the topic's brief, a cover image is generated for it, quality control runs, and your account is charged for that one piece. The topic then moves to Produced and the finished content appears in your content library, ready to publish to your website.
Nothing about this needs you under normal conditions. There is one exception worth knowing: if you approve a topic after it has already been scheduled, the approval replaces the scheduled state and the topic is skipped while still showing its date. The Queued Assets screen flags those as Not queued, and rescheduling one puts it back.
You can see the whole queue — every dated, unproduced asset across every plan — at Marketing → Content → Queued Assets, and reschedule, remove or immediately produce anything in it.
Why It Matters
The reason to care about the mechanics is that they explain the two things people find surprising.
The cost arrives gradually, not up front. The scheduler shows an estimate for the whole run, but you are charged per piece as each is produced. A plan spread across two months spends across two months. That is what makes it reasonable to schedule thirty topics — you are not committing thirty pieces' worth of balance today.
The charge is taken when a piece completes rather than before it starts, so production is not gated on your balance the way scheduling a whole plan is. Keep enough balance for the queue you have committed to, and if auto top-up is set up on your account it is checked after each charge.
The date is a "not before", not a promise of the minute. Zyntro works through due topics steadily rather than firing them all at midnight. If three topics come due on the same day they are produced in turn, not simultaneously. For a content schedule measured in weeks, that distinction never matters — but it explains why a piece dated today may appear later today rather than the moment the date rolls over.
Understanding the weekday rule matters too, because it is the difference between a schedule you can plan around and one that surprises you. Zyntro never dates content for a Saturday or Sunday, so every weekly figure you choose is spread across five days.
How It Works
How the dates are worked out. Zyntro takes your weekly figure and your start date and treats the whole run as a sequence of working days. The first slot is the start date, or the next weekday if that falls on a weekend.
Each topic's position in the list decides its slot. The list is divided into weeks of however many assets you asked for, and within each week the assets are spread as evenly as the five working days allow:
- 1 a week — Monday
- 2 a week — Monday and Friday
- 3 a week — Monday, Wednesday, Friday
- 4 a week — Monday, Tuesday, Thursday, Friday
- 5 a week — every working day
- more than 5 — packed evenly across the five days, so 10 a week is two a day
Because each slot is derived from a topic's position rather than from the topic before it, overriding one date by hand changes that one topic and leaves the rhythm of everything else intact.
What happens when a topic comes due. Zyntro picks up the topic and works through four steps:
- The article is written from the topic's brief — its keyword, angle, tone, goal and calls to action, all the fields you saw in the topic drawer.
- A cover image is generated to match the piece.
- Quality control runs. Both content and visual quality control are applied to every asset produced under a plan, and neither can be switched off.
- Your account is charged for that one piece.
The topic's status becomes Produced and the finished article lands in your content library.
Publishing. Produced content moves to your website's blog once it has cleared quality control, appearing as a post on your site. Anything that fails is held back rather than published, so a piece that does not meet the standard never reaches your audience.
And it feeds back. Content produced under a plan is available to SI, which means the things you publish become part of what Zyntro knows when it personalises an email or plans the next piece of content. A plan is not a one-way output pipe — it is how SI learns what your brand actually says.
Examples
Twelve topics, three a week, starting on a Monday
Zyntro dates topics 1–3 for Monday, Wednesday and Friday of week one, topics 4–6 for the same three days of week two, and so on. The last topic lands on the Friday of week four, and the scheduler's You're set till line shows that date. Four weeks of coverage from one screen.
The same twelve topics, one a week
Each topic takes the Monday of its own week, and the run stretches to twelve weeks. Same plan, same cost, nearly three months of presence instead of four weeks. This is the trade the slider exists to let you make.
A launch piece that has to go out on a specific day
You set that topic's Scheduled Date by hand to the launch date. It keeps that date whatever you do to the slider afterwards, and the other eleven topics arrange themselves around it on the normal rhythm — because each one's slot comes from its position in the list, not from the topic before it.
A plan scheduled two months out
Nothing is charged today. Six weeks from now, when topic nine comes due, that one piece is written, illustrated, checked and charged. Your balance draws down across the run at roughly the rate you publish, which is what makes a long schedule affordable.
Important: Quality control is not optional on plan content. Both Content Quality Control and Visual Quality Control are shown as locked toggles on the confirmation screen because every asset produced under a plan passes through them.
Tip: If you want a single topic produced sooner than its date, open Marketing → Content → Queued Assets and use Produce now on its row. It is built straight away, for the same price it would have cost on its date, and you are taken to the finished draft. Rescheduling it to today only makes it due, which means waiting for the next production run.
