Prerequisites
- Review and Approve a Content Plan — Review the topics before dating them
Schedule a Content Plan
Decide how much content you want each week and when it should start. Zyntro spreads your topics across working days and produces each one on its date.
Before You Begin
- A content plan whose topics you have reviewed
- A selection of topics carried through from the plan screen. The scheduler cannot open without one.
- An account balance that covers the estimated production cost. The Schedule Plan button stays disabled until it does.
Scheduling is where a plan stops being a set of ideas and becomes a production queue. You are doing two things on this screen: choosing a rhythm, and confirming the dates it produces.
The rhythm is deliberately simple — how many assets a week, starting when. Zyntro turns that into a date on every topic, skipping weekends, and shows you the last date in the run so you know how far ahead you are covered. You can then override any individual date you disagree with.
Nothing is produced while you are on this screen, and nothing is charged. The cost shown is an estimate of what the whole run will come to as each piece is produced over the weeks ahead.
Steps
Open the scheduler
There are three ways in, all from the plan screen:
- Tick the topics you want and click Approve & schedule. This approves them first, then brings them here. It is the normal path.
- Tick topics and click Schedule only if you want dates without recording an approval.
- On a plan that already has dates, click the calendar icon to open the schedule for the whole plan.
Whichever route you take, the scheduler works on the topics you arrived with — not on the whole plan. The heading confirms it: Schedule Plan for the plan's source with N topics.
Check the estimated cost first
Approximate Total Cost sits at the top right, beside Back to Content Plan. It is the per-asset production price multiplied by the number of topics you brought in.
The information icon next to it explains what the figure covers and shows your current account balance. Two things it excludes are worth knowing: the production of Recommended Assets — the tables, checklists and visuals suggested for each piece — and anything that needs a person rather than Zyntro.
Treat the total as a ceiling for the whole run, not a charge you are about to incur. You are billed per piece as each one is produced, which for a plan spread over two months means the spend is spread over two months too.
Set how much content you want each week
The large orange number in the dark card is Assets/Week, and the slider underneath sets it. It runs from 1 up to the number of topics you brought in, and starts at 3 — or lower if you brought fewer than three topics.
Drag it and every date below recalculates immediately, each input giving a small bounce as it changes. The line under the number updates too: You're set till followed by the last date in the run.
That line is the one to watch. It is the honest answer to "how long does this plan cover me for?" — twelve topics at one a week is three months of coverage; the same twelve at four a week is three weeks.
Pick a start date
Start Date defaults to today. Change it and the whole run shifts to begin from there.
If the date you choose falls on a Saturday or Sunday, Zyntro moves the first slot to the following Monday rather than refusing the date. Everything after it is measured in working days from that anchor.
A start date a week or two out is often the better choice — it gives you time to look over the briefs before the first piece is produced.
Read the topic cards and override any date you disagree with
Each topic gets a card on the right with its title, a blue content type badge, its Goal, its Content Angle, and the Recommended Assets it calls for. It is a condensed version of the brief you saw in the topic drawer, enough to sanity-check the order things are going out in.
Each card carries a Scheduled Date field holding the date Zyntro worked out. Change it and that topic keeps your date from then on — moving the slider or the start date afterwards will recalculate every other topic but leave yours alone.
This is the point of the manual override: pin the two or three pieces that have to land on a particular day, then use the slider to arrange everything else around them.
Commit the schedule
Click Schedule Plan. A full-screen overlay appears reading Scheduling your content plan… while the dates are saved.
Every topic in the list is given its date and moves to a status of Scheduled, and the plan itself becomes Running. Zyntro then takes you to the confirmation screen.
Check the confirmation screen
The screen you land on is headed Content Plan Set & Running.
The dark card on the left summarises the schedule you just saved: how many topics it covers, the date the run Starts, the date it Ends, and the quality settings that will apply. Content Quality Control and Visual Quality Control are both on and both locked — every asset Zyntro produces under a plan goes through them and they cannot be switched off.
Underneath, an orange panel notes that content produced under this plan is available to SI, so what you publish feeds back into how Zyntro personalises email and future content.
To the right is Content Schedule — a horizontally scrolling row of cards, one per topic, in date order. Each shows the date, the content type, the Primary Angle, the Primary CTA and the keywords. Scroll sideways to walk forward through the run.
If you scheduled only part of the plan, this card describes that batch — the topics you did not bring through are not counted here. The plan screen's N of M items scheduled line is where you see the whole picture.
Result
Your topics each carry a production date, the plan is Running, and no further action is needed from you. Zyntro produces each piece on or after its date, runs it through quality control, and charges your account for that piece as it is produced.
You can come back to the plan at any time from Marketing → Content → Content Plans. The plan screen now shows a permanent calendar icon and a line reading N of M items scheduled, and the calendar reopens this schedule.
Topics you did not bring into the scheduler are untouched. They stay in the plan at their current status and you can schedule them in a later batch whenever you want.
Tip: Schedule in batches rather than all at once. Bringing ten topics through at two a week gives you five weeks of coverage and a real sense of whether the output is what you wanted, before you commit the rest of the plan.
Common questions
Yes. Open the plan, tick the topics you want to move, and use Schedule only to come back into the scheduler for just those topics. Setting new dates and saving replaces the old ones.
The topic becomes due immediately and is picked up by the next production run. If you want to bring one piece forward deliberately, that is the way to do it.
Yes. Five a week fills Monday to Friday. Above five, Zyntro packs more than one piece onto each working day — ten a week means two a day.
No. Scheduling itself is free. Each piece is charged when it is actually produced, so the cost arrives gradually across the run.
Yes, and it is usually the better approach. Only the topics you brought into the scheduler are dated. The rest stay as they are until you schedule them in a later batch.
Your account balance does not cover the estimated cost of the run. The red banner above the topic list tells you your current balance and links to the page where you can top up. Reload the scheduler afterwards.
