Content Plans
What your business should publish, for whom, and when — worked out from your offerings and audience segments, then produced on a rhythm you choose.
Most businesses do not have a content problem. They have a deciding problem. The writing is not what gets deferred — working out what to write about, who it is for, and why it is worth the hour is what gets deferred, usually during exactly the weeks that are busiest and matter most.
A content plan removes that decision from your week. Zyntro researches a set of content topics from something you already have — one of your offerings, or one of your audience segments — and attaches a real keyword, an audience, a funnel stage, a tone, an angle and two calls to action to each one. You review the proposals, approve what you want, choose how much you want to publish each week, and Zyntro produces the pieces on their dates.
Content plans live under Marketing → Content → Content Plans. This section covers the whole path: building a plan, reading it, deciding what to keep, and scheduling it into production.
Key Concepts
A researched set of content topics built from a single source, each carrying a target keyword, an audience segment, a funnel stage and a defined purpose. A plan is a decision layer, not written content — nothing is produced until you schedule it.
A plan built from one of your offerings. Zyntro finds every audience segment that offering genuinely fits and researches topics for each of them, so one offering gets a different argument for every audience it suits.
A plan built from one audience segment, speaking to it through up to five of your offerings. Depth on one audience rather than breadth across several.
The scoring of each offering against each of your audience segments. Both kinds of plan depend on it — the offering track uses it to choose which audiences to plan for, and the audience track uses it to rank which offerings to argue from.
Whether a topic is aimed at someone discovering a problem (Top), evaluating approaches (Middle) or close to deciding (Bottom). Every plan is required to cover all three so it can be sequenced rather than just published.
The full set of instructions Zyntro attached to a topic — reasoning, content goal, angle, author tone, keywords, calls to action and recommended assets. Visible in the drawer on the plan screen, and what drives production.
Capabilities
Two ways to build a plan
Start from an offering and reach every audience it fits, or start from an audience and speak to it through several offerings. The same research pipeline serves both.
Keyword-grounded topics
Every topic is tied to a keyword with real search volume and competition data, so each piece has a reason to exist beyond filling a slot.
Audience-specific framing
Topics carry the tone, pain points and decision drivers of the segment they are written for. The same offering sounds different to different audiences.
Funnel balance by design
Each plan covers Top, Middle and Bottom of funnel, and the counts double as filters so you can review one stage at a time.
Scheduling on your rhythm
Choose how many assets a week you want and when to start. Zyntro spreads them across working days and produces each on its date.
Quality control on every asset
Content and visual quality control are applied to everything produced under a plan, and anything that fails is held back rather than published.
Research that accumulates
Keyword research and objectives are stored against the offering, not the plan, so each plan you build makes the next one faster.
Cost spread across the run
Building a plan is free and each piece is charged only when it is produced, so a long schedule spends gradually rather than up front.
How It All Fits Together
Content plans sit downstream of your brand and upstream of your website, and they depend on both.
Your brand defines the inputs. Offerings supply what you sell and the keywords around it; audience segments supply who you are talking to, what they care about and how they like to be spoken to. The fit analysis between the two is what a plan is built on — which is why a thin brand setup produces a thin plan.
Your website is where the output lands. Produced content becomes a post on your site once it has cleared quality control, so a plan is also how your blog gets filled without you filling it.
SI reads the result. Content produced under a plan is available to Segmentation Intelligence, which means what you publish becomes part of the context Zyntro draws on when it personalises an email or decides what to say to a contact next. The plan is not just an output channel — it is one of the ways SI comes to understand what your brand actually says, so the more you publish, the better informed everything else becomes.
Tip: If you are setting this up for the first time, check Brand → Offerings before you start. The Data Health column tells you which offerings have completed their fit analysis, and that is the prerequisite behind almost every content plan that will not build.
