What Brand Imagery Does
Find it at Marketing > Graphics > Brand Imagery.
Most image tools give you a box to type a prompt into. That puts the hard part on you: knowing what to ask for, and describing your own brand convincingly enough to get something usable.
Brand Imagery works the other way round. Zyntro already holds your brand's approved styles, its aesthetic vibe, its composition preferences and its colour palette. It uses those, plus anything you say about what you are after, to propose a set of image concepts — each one a specific idea with a written prompt and an explanation of why it suits your brand.
You read through them and produce the ones worth producing.
Key Concepts
One run of the generator. It produces a group of image concepts around the direction you gave, and appears as a single card on the Brand Imagery screen.
One image idea inside a set. It has a title, a written prompt you can edit, and Zyntro's reasoning for why it works. A concept is an idea, not yet an image.
Turning a concept into an actual image. This is the step that costs money, charged to your wallet per image produced.
One of several images produced from the same concept in one go. Asking for three variants gives you three different takes on the same idea — and is charged as three images.
Your brand's approved image styles, aesthetic vibe and composition preferences. Brand Imagery reads these, which is why they have to be set up before you can generate anything.
Capabilities
Ideas before images
Zyntro proposes a dozen or so concepts per set, each with a prompt and reasoning. Reading them costs nothing, so you can generate several sets in different directions and only produce from the ones that landed.
Grounded in your brand
Every concept is built from your approved styles, your vibe, your composition preferences and your palette. You are not describing your brand to a stranger each time.
Tied to a product or an audience
A set can be pointed at one of your products, or at one audience segment, so the concepts speak to that specific thing rather than to your brand in general.
Editable prompts
Each concept's prompt is a text box. If a concept is nearly right, change the wording before producing it rather than generating a whole new set.
Reasoning you can judge
Each concept says why it was proposed, and what it ties back to — a product feature, an audience's motivation, a pain point. That is usually enough to tell a good idea from a plausible-sounding one without producing it.
Choice of quality and shape
Four image qualities and five orientations, from square through to ultra-wide and ultra-tall, set per set and adjustable per concept.
How It All Fits Together
Brand Imagery sits on top of your brand's visual identity and feeds everywhere Zyntro needs a picture.
Upstream, it depends on your brand's visual style. The approved styles, the vibe and the composition preferences are what the concepts are built from, so a brand without them cannot generate imagery at all — the screen will tell you so and point you at where to set them up.
Downstream, a produced image is saved into your file library like any other image. From there it is available wherever Zyntro lets you choose one: a website page, a piece of content, a social post, an email. There is no separate step to "publish" an image — producing it is what makes it available.
Charges for producing images appear in your wallet history grouped under Concept Items, so the spend is traceable back to this screen.
The two steps, and what each one costs
| Step | What happens | Cost |
|---|---|---|
| Generate concepts | Zyntro proposes a set of image ideas with prompts and reasoning | Free |
| Read and choose | You go through the concepts and decide which are worth producing | Free |
| Produce an image | A concept becomes a real image, saved to your file library | Charged to your wallet, per image |
Important: Generating concepts is free; producing images is not. That split is the whole point of the design — it means you can explore several directions cheaply and spend only on the ideas that survive reading. Generate more sets than you need, and be selective about what you produce.
Tip: Read the reasoning on each concept before producing anything. It names what the idea ties back to — a feature, an audience motivation, a pain point. A concept whose reasoning is vague usually produces a vague image, and you will have paid for it either way.
