Producing Images from a Concept
From the Brand Imagery screen, choose View Concepts on any set.
The screen has three parts: a panel on the left with the set's styles, vibe, composition, palette and what it is associated with; the concepts themselves down the middle; and the results on the right as you produce them.
Before You Begin
- A concept set you have generated
- Enough wallet balance for the images you intend to produce — the balance is shown on the screen
Steps
Read the concepts first
Each concept shows its title, its prompt, and a Reasoning note explaining why it was proposed. Where it applies, it also shows what the idea ties back to: a product feature, a sub-product, an audience motivation or an audience pain point.
Read these before producing anything. This is the only free way to tell a strong idea from one that merely reads well.
Edit a prompt that is nearly right
The prompt is an editable text box. If a concept is close but not quite — wrong setting, a detail you want removed, a subject you want emphasised — change the wording rather than generating a whole new set.
Editing is free. What you produce is whatever the box says at the moment you press the button.
Set the variant count for this concept
Each concept has its own variant selector, defaulted from what you chose when generating the set. One to four.
This is the single biggest lever on your bill. Each variant is a separate image and is charged as one. Two variants is usually enough to tell whether an idea works; produce more only once you know it does.
Produce it
Choose Generate Image. The results appear on the right, each showing the image, its orientation, its dimensions and what it cost.
The charge happens per image as it is produced, and your wallet balance is shown on the screen before you start.
Look at the results properly
Open an image full size rather than judging it from the thumbnail. Each result also carries alt text and a caption that Zyntro wrote, which travel with the image and are worth reading if it is going on a web page.
The produced images are now attached to the concept, so returning to this set later shows them in place rather than offering the generate button again.
Work through the set
Repeat for each concept worth producing. The card for this set on the Brand Imagery screen tracks your progress as a count of produced concepts against the total, so you can tell at a glance which sets you have worked through and which you have not.
Result
The images exist and are saved into your file library, available anywhere Zyntro lets you choose an image. The charges appear in your wallet history grouped under Concept Items.
Important: Producing is charged per image, and a concept set does not expire. There is no need to produce everything in a set in one sitting — come back to a set weeks later and produce another concept from it when you need one. The unproduced concepts cost nothing to leave sitting there.
Warning: Check the variant count before each concept, not once at the start. It defaults from the set, so a set generated at four variants will try to produce four every time unless you change it — and on a dozen concepts that is a much larger bill than you may have had in mind.
Tip: Produce one concept at a low variant count first and look at the result. The first image from a set tells you a lot about whether the style, vibe and composition choices were right — and if they were not, a fresh set is free, whereas another ten images are not.
