Generating a Set of Concepts
From Marketing > Graphics > Brand Imagery, choose Generate Brand Imagery.
Every field has a default that works, and the whole step is free, so there is no cost to running it and seeing what comes back.
Before You Begin
- Your brand's visual style is set up — approved image styles, aesthetic vibe and composition preferences. Without these the screen will tell you so and link you to where they are defined.
- Optionally, products and audience segments defined, if you want to point the set at one
Steps
Choose a style, or leave it on Auto
The list is your brand's approved image styles, each shown with its weighting. Picking one makes every concept in the set work in that style.
Auto is the better default. It lets Zyntro choose across your approved styles, weighted as your brand defines them, which usually produces a more varied set than forcing one style.
Choose a vibe, or leave it on Auto
The vibe is the mood: what the imagery should feel like. The options come from your brand's aesthetic vibe.
Again, Auto gives Zyntro room to pick what suits each concept.
Choose a composition
Composition is how subjects are arranged in the frame. Alongside your brand's own preferences there are two broader options: Auto, which works from those preferences, and Let Zyntro Decide, which gives it a freer hand.
If you have a specific layout in mind — lots of negative space for text to sit over, say — choose it here rather than describing it in the guidance.
Point the set at a product, or keep it agnostic
Choosing one of your products focuses the set on it, so concepts can tie to its features and sub-products.
Ware Agnostic keeps the set about your brand as a whole. Use it for imagery that needs to work anywhere — a homepage header, a general social post.
Point the set at an audience, or keep it universal
Choosing an audience segment focuses the concepts on those people, so they can tie to that segment's motivations and pain points.
No, keep it universal/generic is the default and the right choice when the imagery is not for a specific campaign.
Choose the image quality
Four options, from Regular up through Premium and Ultra, plus Zyn, which is experimental and particularly good when an image needs to carry text.
This choice sets the default for the concepts in the set; it does not charge anything yet. What you pay depends on what you later produce.
Choose variants and orientation
Variants is how many different takes on each concept to produce by default — and it is a direct multiplier on cost, because each variant is a separate image. Three is the default and a reasonable place to start; you can change it per concept before producing.
Orientation sets the shape: square, landscape, portrait, ultra-wide or ultra-tall. Choose for where the image will actually be used.
Add guidance, or deliberately don't
The guidance box is optional. Use it when you have something specific in mind — a subject, a scene, a direction to push in.
Leaving it empty is a real choice rather than a lazy one. Zyntro then proposes from your brand alone, and that is usually where the ideas you would not have asked for come from.
Produce the concepts
Choose Produce Concepts. This takes a short while — Zyntro is working through your brand context and writing each concept with its prompt and reasoning.
When it finishes you are taken straight to the new set, with every concept listed and nothing produced yet.
Result
A new set appears on the Brand Imagery screen as a card, showing what it is associated with and how many of its concepts have been produced — none, at this point. Opening it shows every concept with its prompt and reasoning, ready to read.
Tip: Generate more than one set before producing anything. Two sets in different directions give you a far better pool to choose four images from than one set does, and the only cost is the few minutes each takes.
Warning: Variants multiply cost. Four variants on each of five concepts is twenty images, charged as twenty. The variant count you set here is only a default — check it on each concept before producing, rather than discovering the total afterwards.
