Image Quality, Orientation and Variants
These three settings appear when you generate a set, and the variant count appears again on each concept before you produce it. Together they determine both the result and the cost.
Quality levels
Regular
— The default and the cheapest. Good enough for most backgrounds, social posts and general brand imagery. Start here when you are still deciding whether a concept works.
Premium
— A step up in fidelity, for images that will be looked at properly — a page header, a piece of collateral someone will read closely.
Ultra
— The highest fidelity. Worth it for a hero image or anything that will be printed or shown large. The most expensive per image.
Zyn (Experimental)
— Marked experimental, and notably better than the others when the image needs to carry readable text — a poster, a quote card, anything with words baked into the picture. Worth trying for those specifically.
Orientations and what they suit
| Orientation | Typically used for |
|---|---|
| Square | Social posts, thumbnails, anything that has to work in a grid |
| Landscape | Page headers, section backgrounds, email banners |
| Portrait | Stories, vertical social formats, sidebars |
| Ultra-wide | Full-width page sections and hero bands where text sits over the image |
| Ultra-tall | Tall narrow panels and full-height mobile backgrounds |
What each setting does to the cost
Quality
choice
optional
Changes the price of each image. Regular is cheapest, Ultra the most expensive.
Default: Regular
Orientation
choice
optional
Does not change the price. Changes the dimensions you get, which differ by quality level.
Default: Square
Variants
1 to 4
optional
Multiplies the cost directly. Each variant is a separate image, charged as one. This is the setting that decides the size of your bill.
Default: 3
Important: Variants multiply, quality adds. Producing four variants at Ultra is four Ultra images. If you are exploring, the cheap combination is Regular at one or two variants; save the expensive combination for a concept you have already seen work.
Info: Orientation is set per concept when the set is generated, so the concepts in a set share a shape. If you need the same idea in two shapes, produce it in one and generate a second set in the other, or edit the prompt and produce again.
Tip: Choose the orientation for where the image will actually sit, not for how it looks on this screen. An ultra-wide image looks impressive in the results panel and is unusable as a social post.
