How Videos Reach Segmentation Intelligence
What It Is
Segmentation Intelligence is the part of Zyntro that decides what happens next for each contact — what to say, through which channel, and what to include. Videos are one of the things it can include.
It has no ability to watch a video. What it is given for each one is short: the title, the summary Zyntro wrote from the transcript, and the public link. That is the whole basis on which a video is chosen or passed over.
Why It Matters
This is the practical consequence of everything else in this section.
A video with a clear summary naming its subject can be matched to a contact who cares about that subject, and sent at the moment they are thinking about it. A video with no summary, or a summary written from a transcript that misheard half the words, is effectively not in your library as far as this decision is concerned. It will sit there with good viewing figures from the people you sent it to by hand, and never be chosen for anyone else.
It also explains a result that otherwise looks arbitrary: two good videos on similar topics, one chosen often and one never. Usually the difference is that one has a summary that says what it covers in the words a contact would use, and the other has a summary that describes the format — "a recorded session with our team discussing recent developments" — which matches nothing.
How It Works
A video has to meet two conditions before it is available at all:
- It is Ready. A Pending video cannot play, so it is never offered.
- It is not private. The private setting exists precisely to withhold a video from this.
Meeting both, the video becomes available in three ways:
- In the brand picture. Your videos form part of the context Segmentation Intelligence works from, as a list of titles, summaries and links. This list is capped, so on a large library it is a recent selection rather than everything.
- When composing a message. Composing an email for a contact includes the available videos as options, so a video can be woven into the message with its link, rather than bolted on.
- By search. An assistant or agent answering a question can search your videos by keyword. That search looks at the title, tags, summary and description — all four — which is why tags earn their keep even though the summary does most of the work.
Why a video does or does not get chosen
| The video | What happens |
|---|---|
| Pending | Never offered — it cannot play yet |
| Marked private | Deliberately withheld |
| Ready, but no summary or tags yet | Available in principle, but matches nothing, so effectively unused |
| Ready, with a summary describing the format | Rarely chosen — nothing in it matches a contact's concern |
| Ready, with a summary naming its subject | Chosen when a contact's situation matches that subject |
| Ready, summary plus specific tags | Chosen, and also found by keyword search |
Examples
A contact has asked twice about how long implementation takes
A video whose summary says it walks through a typical implementation timeline is a strong match, and the link can be included in the next message rather than the question being answered again in prose.
A prospect in the same industry as one of your customers
A customer story whose summary names that industry and the problem solved is exactly what gets picked here. The same video with the title "Client Interview 4" and no summary is not.
A video that is never chosen despite being your best one
Open it and read the summary as though you were matching it to a contact. If it describes what kind of thing the video is rather than what it is about, rewrite it to name the subject — or fix the captions and regenerate.
An internal training recording you do not want sent to anyone
Mark it private. It stays in your library, keeps its transcript and figures, and is withheld from all of the above.
Important: The list of videos in the brand picture is capped rather than unlimited. On a library of many videos, not every one is in front of Segmentation Intelligence at once. Keeping the library tidy — and marking genuinely retired videos private — makes the ones that matter more likely to be there.
Tip: Write a video's summary in the words a customer would use, not the words your team uses internally. A summary mentioning "onboarding friction" matches nothing a contact ever said; one mentioning "getting your team set up in the first week" matches a great deal.
