Generating Your Webinar's Copy
Marketing assets, from your own content.
Writing a registration page is the part of a webinar most people put off. Webinar intelligence does the first draft from the webinar's own content.
For a pre-recorded webinar it works from what is actually said in the recording. For a live one it works from the brief you wrote.
Before You Begin
- For a pre-recorded webinar: the video uploaded and processed, so there is something to read.
- For a live webinar: a brief worth reading — a few sentences on what the session covers.
Steps
Open the webinar's intelligence screen
It is grouped by what the assets are for: registration page, thank-you page, promotional video scripts and social media snippets.
Generate
Your brand voice and your offerings are taken into account, so the output should sound like you rather than like a webinar template.
Read the registration assets first
The headline and description, key takeaways, what's in it for you, a reason why and a call to action. These are what decide whether anyone registers, so they deserve your edit rather than your approval.
Use the promotional pieces as drafts
The video scripts and social snippets are starting points for promoting the session. They are generated from the same content, so they stay consistent with the registration page.
Result
The registration page has real copy on it instead of a placeholder, and you have promotional material that matches what the webinar actually says.
Because a pre-recorded webinar's assets come from the recording itself, they describe what is genuinely in the session — which is a better guard against overpromising than writing the page first and recording later.
Troubleshooting
For a live webinar the brief is all it has. Three specific sentences produce far better assets than one vague one. For a pre-recorded webinar, check the video has finished processing.
Edit it. The assets are a draft, and the registration page is a promise you have to keep in the session.
