Choosing a Webinar Type
Three questions that settle it.
The type decides what you have to produce and what you have to turn up for. Three questions get you to the answer.
Steps
Do you need to answer questions in the room?
If the value is in the back-and-forth — a Q&A, a demo that follows the audience, a workshop — you need a Live webinar. Nothing else lets you respond in the moment.
If not, does a start time help you?
A recording with no start time is an Evergreen webinar: people watch when they want. A recording with a start time is Just-in-Time: people pick a session beginning shortly. The start time is what makes people actually watch rather than bookmark.
How much of your time can this take?
A live webinar costs you the length of the session, every time you run it. Both pre-recorded types cost you the recording once and nothing after that. If you want to present the same material every week, record it.
Result
A rule of thumb that holds up well: record it unless the audience needs to be able to interrupt you.
And if you are running the same live session repeatedly, the recording of the first one is usually the best evergreen webinar you will ever make.
Troubleshooting
That is exactly what Just-in-Time is for. Attendees choose a session starting in the next few minutes and watch it as an event, but you are not in the room.
Create the webinar again with the right type rather than trying to convert it — the two need different things from you, and a half-converted webinar is worse than a new one. Clone it if you want to keep the copy and the settings.
