Previewing Leads Before You Activate
Preview Leads shows a handful of real people matching the criteria you have entered, before the stream acquires anything at volume.
It is the single most useful step on the form. A filter that quietly matches the wrong kind of company costs you every lead the stream acquires; the preview shows you that in seconds.
Before You Begin
Steps
Enter your criteria first
The preview runs against whatever is currently in the Search Criteria section, including any advanced filters you have opened.
Click Preview Leads
The button sits in the Lead Preview section header. A sample of matching people is returned — six by default — along with how many matches exist in total.
Read the people, not the count
The count tells you whether your criteria are too narrow to be worth running. The sample tells you something more important: whether the people found are the people you meant. Check the job titles and the company descriptions against your intent.
Look for the near-misses
The dangerous result is not an empty preview — it is a full one containing plausible-looking people in the wrong business. If anyone in the sample would make you hesitate before sending them your campaign, your criteria need tightening, not your threshold.
Adjust and preview again
Change a filter and run it again. This is the loop worth spending time in, because every wrong person you exclude here is a lead you never pay to reveal, enrich and score.
Result
You know who the stream will find before it starts finding them, and you have corrected the targeting while correcting it was still free.
Info: What the preview costs. The search itself is free, on any tier, however many times you run it. On Standard and Premium the preview also looks up company details for the sampled companies, which carries the usual company-enrichment charge for each company not already on file. Previewing the same companies again costs nothing. On Basic the preview is free outright, since Basic buys no enrichment.
Tip: If you only want to know whether a market is big enough to bother with, change a filter and watch the total match count — the count is free regardless of tier. Save the full sample preview for when you are close to activating.
Warning: The preview shows what the search will find. It does not show what qualification will do with it — scoring happens only on acquired leads. A preview full of good matches can still produce a full quarantine if the targeting objective does not describe those people as a fit.
