Visual Style and Ambition
A visual signature for the look, and an ambition level for how far it pushes.
Step 3 settles how the site should feel, and it is the step with the most influence on the result. Two controls: a visual signature that gives Webby a reference for the look, and an ambition level that decides how far it pushes.
Pressing Generate Design System at the end of this step turns everything you have chosen so far into the design language the whole site is built from.
Steps
Choose a visual signature
The gallery shows signatures you can preview in full. Picking one tells Webby the kind of design you are after — the proportions, the density, the way sections are composed.
It is a reference, not a template. Webby takes influence from it rather than reproducing it, so your colours and type still drive the result.
You can also go without one and let your colour, type and ambition choices speak for themselves.
Set your ambition
The slider runs from 1 to 10 and names what each level means, from Very safe — clean and conventional at 1, through Balanced — personality within structure at 5 and Expressive — confident design choices at 6, up to Ambitious — award-worthy territory at 9 and Fearless — breaks every rule intentionally at 10.
It defaults to 6. Think about your audience rather than your taste. A site selling industrial equipment to procurement managers is better served around 3 or 4, where the design gets out of the way. A design studio's own site can afford 8.
Generate your design system
Generate Design System turns your colours, type, signature and ambition into one coherent set of rules: the colour roles, the type scale, spacing, border treatment, shadows and button styling.
This takes a moment, and it is a charged action — the cost is shown before it runs.
Review it, then accept
You are shown what was produced, including a contrast check on the colour combinations so you can see whether anything will be hard to read.
If it is not right, change a choice and generate again. If it is, Accept & Continue.
Result
Your site has a design system: a named set of colours, fonts, spacing and component rules that every page will be built against. It is editable at any time in Site Settings > Design System.
