Creating a Testimonial
The testimonial form asks for facts, not prose. You are not writing the testimonial — you are giving Zyntro the raw material and it does the writing.
Everything on the first panel is required. Media and the case study are optional extras.
Before You Begin
- The customer must already exist as a contact — the form looks them up rather than creating them
- Funds in your wallet, since writing the testimonial is a paid content operation
Steps
Open the form
Go to Brand Intelligence > Testimonials and choose New Testimonial.
Find the customer
Start typing the customer's name in the contact field. Matching contacts appear with their email address underneath, so you can tell two people with the same name apart. Pick the right one.
Write the tagline
A short headline capturing the standout result — 35% Efficiency Boost in 60 Days. This is what identifies the testimonial in the list, so make it specific enough to recognise later. Zyntro may tidy the wording, and keeps both your original and its version.
Set the date and the rating
Testimonial Date is when the customer gave this feedback, not today. Rating Given is the one-to-five rating they gave you, and it is shown as stars wherever the testimonial appears — so record what they actually said rather than rounding up.
Answer the four questions
These four are where the quality comes from:
- Major Pain Points Addressed — what the customer was struggling with before you.
- How did you resolve the customer's Pain? — what you actually provided or did.
- Key Results — what changed, quantified wherever you can.
- Customer Feedback — the customer's own words, as close to verbatim as you have them.
Write them as plain notes. Full sentences are fine but not required.
Optionally add images and video
Under Additional Details you can attach photos or video. These are optional and can be added later from the testimonial page, so do not hold up creating the testimonial to go and find them.
Optionally ask for a case study too
Turn on Create Case Study? to have a longer piece produced from the same material, and use the guidance box to say what it should emphasise. This is charged separately, and can also be done later from the testimonial itself.
Submit and wait
Writing happens in the background and takes a short while. The page shows a message while it works, then takes you to the finished testimonial.
Result
You land on the testimonial page with the full story, the individual sections, a pull quote and an email version all written and attributed. Every part of it can be edited in place, and the testimonial appears in the list with its tagline, customer, rating and date.
The testimonial is a draft at this point, which means only you can see it. Read it over, then switch it to ready when you are happy for the customer to be quoted.
Answers that produce good testimonials
| Field | Too vague | Worth writing up |
|---|---|---|
| Tagline | Great results | 35% Efficiency Boost in 60 Days |
| Pain points | They were inefficient | Three staff spent most of Monday reconciling invoices by hand, and month-end always ran late |
| Solution | We onboarded them | Set up automated invoice matching and a weekly exception report, with two training sessions for the finance team |
| Key results | Things improved | Reconciliation went from three days to four hours. Month-end has closed on time for six consecutive months |
| Customer feedback | They were happy | "I got my Mondays back. The team stopped dreading month-end entirely." |
Warning: Put the customer's feedback in their own words wherever you can. It is the one field where paraphrasing is obvious in the result — a testimonial where the quote sounds like marketing copy rather than like a person reads as invented, which defeats the purpose.
